A fitness app built from zero.
Co-founded inside the NVD incubator at Sauder. I led business strategy and all creative production.
At the end of the NVD program, we presented to hundreds of investors — all direct connections of our two professors. I designed life-size cutouts of both professors wearing Spoddr merch, with our website QR embedded in every photo. Our stall was packed the entire event.
QR in every photo taken at the stall. The cutout now lives in our professor's office at UBC Sauder — they loved it that much.
All direct connections of our two professors. I pitched while the cutout pulled the crowd. Our stall was packed the entire event.
QR in every photo. The cutout now lives in our professor's office at UBC Sauder.
All direct connections of our two professors. Stall packed the entire event.
Still exploring names. Bold and cartoonish — built to exist, not to last.
Refined wordmark. The name is locked. Finding the weight and the voice.
Custom DD iconography — the dumbbells live in the double-D. Ownable, functional, final.
Final mark