Brand & web redesign.
Full visual identity and website rebuild for a Mumbai-based health and civic advocacy org. Scope: brand strategy, identity system, digital.
Started with understanding what Crusade India stood for — its mission, audience, and ambition — before any visual decisions were made.
Outdated type, inconsistent colours, and a website that communicated nothing about the scale of their work or the credibility of their team.
A clean identity system the client can extend, and a rebuilt site that finally matches the seriousness of their mission.
Logo rebrand.
Full identity redesign for an education services company. The old mark was generic and unserious. Not a cosmetic refresh — a proper rebrand.
A mark that works across print and digital, reads as professional without being corporate, and feels genuinely ownable.
A custom geometric monogram built for flexibility — works standalone or locked up with the wordmark. Rooted in the letterforms, not a generic symbol.
Deliberately warm and bold. Education doesn't have to feel institutional. Pushes against the navy-and-sans-serif default of the category.
Before
Monogram
Wordmark